Branding That Feels Human
For growing independent businesses that feel slightly out of sync.
Start with clarity.
Build momentum from there.
It all starts with a conversation.
A logo alone is rarely the solution.
You need clarity.
Most businesses don’t struggle because they lack ideas.
They struggle because things have grown messy.
You’ve grown.
Your offer’s stronger.
Your ambitions are bigger.
But your positioning, messaging and identity haven’t quite caught up.
That’s where the 4 Week Brand Reset comes in.
And once your foundations are solid, we build momentum from there.
Good Ideas Deserve Great Branding
You don’t need more random posts.
You don’t need another quick logo tweak.
You need:
Clear brand positioning
A strong visual identity
Consistent social media design
Creative direction that connects with your audience
Without that, marketing feels messy.
With it, everything gets easier.
That’s where Wonky Design comes in.
4 Week Brand Reset
A focused reset project to bring your brand back into alignment.
Perfect for businesses that have grown past their old identity.
If your brand feels:
Inconsistent or outdated
Hard to explain
Not quite you anymore
This is where we start.
In four structured weeks, we:
Week 1: Clarify direction
Week 2: Define positioning
Week 3: Shape the identity
Week 4: Refine and prepare for use
No bloated decks. No vague advice.
Just clear decisions and a brand that fits properly.
Brand Growth Needs Rhythm
The Identity Reset builds the foundation.
You leave with:
• Clear positioning
• A cohesive identity
• Confidence in your direction
Sometimes, that’s enough.
But brands don’t grow through one big moment. They grow through steady momentum.
Ongoing Creative Support
Your part-time creative department.
Once your identity is aligned, we can keep things consistent and moving.
That might include:
Regular creative content (social + print)
Professional photography
Website messaging and blog content
Campaign visuals
Ongoing creative direction
Choose either:
MAINTAIN: Steady, consistent output.
GROW: bigger campaigns, deeper strategy, more momentum.
One point of contact.
One consistent vision.
No noise. No random posts. Just rhythm.
Recent Branding and Design Projects
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![Circular stickers with phrases like 'Very Merry,' 'Tinsel Time,' and 'Word' in various colors on a coral background.]()
W Store
“We don’t just want cute. We want people to care.”
We created festive, seasonal packaging that turned a boutique lifestyle store into a brand people gift, share, and remember — not just shop at.
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Clay & Co
“We’re a community, our identity needs to reflect that.”
We built a warm, expressive identity and launch strategy that gave this new pottery studio the presence and confidence to grow from day one.
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![Two basketball players in purple London Cavaliers jerseys are posing against a purple background, each pointing to their jersey numbers, 47 and 10.]()
London Cavaliers
“We want to feel like a team, not just a club.”
We crafted a bold, versatile identity for this grassroots basketball team.
Helping them look like champions and rally a real community around the brand.
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![Person holding a canvas tote bag with "WORD Local Family Store" printed on it, standing against a wall.]()
WORD
“People liked the store, but we needed a brand that felt unforgettable.”
We gave this lifestyle concept shop a playful, community-first identity that captured their personality and made people want to be part of it.
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![Black History graphic with text 'Unseen Untold Uncovered' and Getty Images logo.]()
Black History & Culture Collection
The content is powerful , we need the brand to do the same.
We created an impactful identity that gave this image archive the clarity, presence, and emotional gravity it deserved.
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![Stylized eye with tears on black fabric]()
Dawn Wall
“We want people to feel something before they even hit play.”
From visual identity to album artwork and merch, we helped this enigmatic music producer create a brand as atmospheric and intriguing as their sound.
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![Person wearing a hoodie with text 'We Are Tree People' and a tree graphic.]()
Dendroid
“We know the clothing is good. But the brand doesn’t show it.”
We revitalised this arborist clothing label with a bold, wearable refresh: helping them reconnect with their audience and stand out in a growing niche.
What Our Clients Say:
Hey, I’m Mark.
You’ll work directly with me.
My illustration background means I don’t just think in logos. I think in personality, texture and character.
I lead every project. When needed, I bring in trusted photographers, writers and specialists. You get focused thinking, no inflated teams and no unnecessary work.
If it needs doing, we do it properly.
If it doesn’t, I’ll say so.
Based in West Berkshire. Working with independent businesses across the UK.
Client List:
Why Wonky?
The studio name comes from my illustration background. Hand-drawn lines, slightly uneven yet FULL of character!
Perfect can often feel cold.
Wonky feels real.
That thinking carries into branding.
Your business has personality.
Your brand should reflect it.
Not over-polished. Not templated. And definitely not trying too hard.
Just warm. Confident. Human.
Start With Clarity
Book a relaxed, focused 30-minute brand audit to see if the 4 Week Reset is right for you.
Spot what’s missing
Clarify your next steps
Decide the best way forward
No pressure. Just clarity.
Let’s make it feel right.