You’ve changed.
Your brand should too.
You've built something people love.
A packed Friday night. A gym where everyone knows each other. A tattoo studio people rave about. A band with a loyal crowd and a record on the way.
But things move on. You grow, the offer evolves, the sound changes, you find your people.
And sometimes the brand gets left behind.
A tired logo. Patchy socials. A website that doesn't sound like you.
You're better than your branding suggests.
I make you easy to understand, simple to choose and hard to forget.
For independent businesses, brands and artists who want their look, sound and message working harder.
Built for businesses people show up for.
Pubs. Gyms. Tattoo studios. Cafés. Shops. Labels. Bands and artists. Independent, with personality, a point of view and a crowd that keeps coming back.
Independent, with personality, a point of view and an engaged crowd that keeps coming back.
You're not just selling something.
You're creating an experience, a feeling people want to be part of, and that deserves a brand that feels like it.
What I do
Together, we work out what's really going on, then make you look and sound the part.
1. Get clear:
I dig into what's changed, what makes you worth choosing and what's getting in the way.
2. Say it better:
I tighten your message and positioning so people get it fast.
3. Make it look the part:
I create the visuals that put it across, everywhere you show up.
FOUR
ways to
transform
your brand:
Pick a starting point:
Maybe the look has fallen behind.
Maybe something big is coming.
Maybe you've no idea what to post.
Whichever it is, I start the same way, and there's a way in for each.
-
![]()
1. BRAND RESET
Get understood.
A clear message and a look and sound to match.
-
![]()
2. HUNDRED DAY LAUNCH
Get chosen.
A proper moment for the venue, release or event you've got coming.
-
![Circular stickers with phrases like 'Very Merry,' 'Tinsel Time,' and 'Word' in various colors on a coral background.]()
3. CONTENT READY
Stay in sight.
Professional photos, video and graphics, ready to post.
-
![Person wearing a hoodie with text 'We Are Tree People' and a tree graphic.]()
4. DESIGN DEPT
Stay remembered.
Ongoing creative help, on tap.
Good thinking.
Good design.
Useful stuff.
I’m Mark. I’ve spent over 20 years working across design, illustration, print and apparel.
I start by understanding your business, then work out what needs doing.
From the first idea to the finished thing, you’ll deal directly with me, with the right people brought in if needed.
Client List:
Some Recent Collaborations:
SOME
Recent
COLLABS:
SOME Recent
COLLABORATIONS:
-
![Two basketball players in purple London Cavaliers jerseys are posing against a purple background, each pointing to their jersey numbers, 47 and 10.]()
London Cavaliers
A team identity built for merch, turning fans into active supporters and creating a new revenue stream beyond matchday.
-
![]()
Clay & Co
Launching a ceramics studio with a clear brand, growing audience, and strong demand from day one.
-
![Circular stickers with phrases like 'Very Merry,' 'Tinsel Time,' and 'Word' in various colors on a coral background.]()
W Store
A lifestyle store identity designed to support a curated product range and create a more recognisable, consistent brand.
-
![Person wearing a hoodie with text 'We Are Tree People' and a tree graphic.]()
Dendroid
A clothing label built alongside an arborist business, creating a new revenue stream and a brand people want to wear.
-
![Stylized eye with tears on black fabric]()
Dawn Wall
A mysterious visual identity designed to support the music and build a world that fans actively engage with.
-
![Mountain range during sunset with a grassy foreground.]()
"Always our go to for branding updates and new projects. Mark 'gets it' and is a genuinely lovely guy" ★★★★★
— Anah @ WORD Store
-
![Lake view with silhouetted mountains and trees at sunset, modern building corner in foreground.]()
"Mark captured our community-centric ethos and infused it with a playful energy that deeply resonates with our audience."
— Max @ Dendroid
-
![A drawing of a tribal mask with X's for eyes, droopy eyelids, a long nose, and a downturned mouth, on a dark background.]()
“Wonky’s branding has made a real difference to Dawn Wall. The merch and website have helped us make 1,000+ sales, and changed how our audience engages with us.”
– Dawn Wall
-
![Three men sitting on a couch with the words 'Evil Escapes' in bold black font over a pink filter, with small monkey face icons.]()
"Our Evil Escapes ident brief was ambitious yet WONKY exceeded expectations, elevating the TV show’s tone and style. They’re GOLD WALA’s go-to creative partner, and we can’t wait to work together again!"
— Faraz @ GOLD WALA
Start HERE:
With a Free
Intro Call
Tell me what's changed, what's not working or what's coming next, whether that's a refit, a record or a rebrand, and we'll work out what makes sense.
or...
if you are in/around Newbury, we can have the same chat in person with a FREE Brand Check-Up.
Whether you're planning a launch, considering a brand update or simply need a fresh pair of creative eyes, I'd love to hear about it.
Book a free, no-obligation intro call and let's explore how we can help your business stand out.
Book a free intro call:
Not sure where to start?
