Hey, I’m Mark.
I’ve spent over 20 years working in print, apparel and brand identity. Long enough to know that most branding problems aren’t really design problems.
They’re decision problems.
Businesses grow. Offers evolve. Audiences shift.
But the brand often stays stuck at version one.
I’m interested in helping businesses move to version two properly.
Not louder.
Not trendier.
Just clearer and more aligned.
How I Think About Branding:
This often surprises people, but I don’t believe branding starts with aesthetics.
It starts with alignment.
Alignment between:
where you are now
where you want to go
what you actually offer
and how you communicate it
Design comes after that.
When thinking is clear, design becomes obvious.
When thinking is messy, design becomes decoration.
I’m far more interested in building brands that make sense… and then making them look great.
Because clarity isn’t just a nice idea. It’s what allows a brand to scale, stay consistent, and actually perform.
Why Wonky?
The name comes from my illustration background.
Hand-drawn lines. Slightly uneven. FULL of character!
In an industry that often leans towards polished and perfect, I’ve always been more interested in work that feels human.
Because perfect can feel distant.
Wonky feels real.
That doesn’t mean messy or careless. It means considered, intentional, and full of personality.
And that thinking carries into branding.
The brands people remember aren’t flawless.They’re distinctive.
They’ve got a point of view. A bit of edge. Something that feels like them.
Your business already has that.
The job is to make it clear, visible, and consistent.
Experience That Shapes the Work:
I’ve worked across music, independent retail, apparel and broadcast, including projects for ITV and Channel 4.
That range matters.
It means I understand how brands need to perform in the real world, not just on a mood-board.
They need to:
work across platforms
hold up over time
support growth
and stay consistent under pressure
My background in illustration and apparel also shapes how I approach design.
You learn quickly that if something doesn’t grab attention instantly, it doesn’t work.
If it’s not clear, it doesn’t sell
If it’s not distinctive, it gets ignored
That thinking carries through everything I do now.
The Way I Work:
You work directly with me.
No account managers.
No layers of interpretation.
No inflated teams.
When needed, I bring in trusted photographers, writers and specialists. But the creative direction stays centralised.
One clear vision.
No crossed wires.
I’ve found that clarity thrives in smaller, focused teams… and the work is stronger because of it.
What I Value in a Client:
I work best with people who:
care about quality
are open to honest conversations
are ready to make decisions
understand that branding is an investment, not decoration
You don’t need to have ALL the answers.
But you do need to be ready to find them.
Good Ideas Deserve Clear, Distinctive Branding
Good Ideas Deserve Clear, Distinctive Branding
You don’t need more random posts.
You don’t need another quick logo tweak.
You need:
clear brand positioning
a strong visual identity
consistent, recognisable content
creative direction that connects with the right people
Without that, marketing feels messy.
With it, everything gets easier.
More clarity.
More consistency.
More growth.
That’s where Wonky Design Co comes in.
If That Resonates?
Whether we work together on a short project or over a longer stretch, the goal is the same:
To build something that fits properly.
Something that feels aligned.
Distinctive.
Human.
And built to grow.
If that’s what you’re looking for, start with a brand audit and we’ll take it from there.