Hey, I’m Mark.
I've spent over 20 years working in print, apparel and brand identity — long enough to know that most branding problems aren't really design problems. They're decision problems.
Businesses grow. Offers evolve. Audiences shift. But the brand often stays stuck at version one.
I'm interested in helping businesses move to version two properly — not louder, not trendier, just clearer and more aligned.
That means starting with alignment between where you are now, where you want to go, what you actually offer, and how you communicate it. Design comes after that.
When thinking is clear, design becomes obvious. When it's messy, design becomes decoration — expensive, well-lit decoration, but decoration all the same.
Why Wonky?
The name comes from my illustration background. Hand-drawn lines. Slightly uneven. Full of character.
In an industry that often leans towards polished and perfect, I've always been more interested in work that feels human. Because perfect can feel distant. Wonky feels real.
That doesn't mean messy or careless. It means considered, intentional, and full of personality.And that thinking carries into branding. The brands people remember aren't flawless — they're distinctive. They've got a point of view, a bit of edge, something that feels like them.
It's also why the photography and video that go into every brand always features real people, not stock-shoot smiles. Wonky doesn't really do polished-and-generic.
Your business already has that. The job is to make it clear, visible, and consistent.
Experience & How I Work:
I've worked across music, independent retail, apparel and broadcast — including projects for ITV and Channel 4.
That range matters: it means I know how brands need to perform in the real world, not just on a mood-board.
They need to work across platforms, hold up over time, and stay consistent under pressure. If it's not clear, it doesn't sell.
If it's not distinctive, it gets ignored.
You work directly with me: no account managers, no layers of interpretation.
When a project needs it, I bring in trusted specialists: photographer Tim Easton for anything camera-based, plus writers, web developers and marketers as the project calls for it.
The creative direction stays centralised, so there's one clear vision and no crossed wires.
If that resonates
I work best with people who care about quality, are open to honest conversations, and understand that branding is an investment, not decoration. You don't need all the answers — you just need to be ready to find them.
Whether we work together on a short project or over a longer stretch, the goal's the same: something that fits properly, feels aligned, and is built to grow.
If that's what you're looking for, let's start with a conversation.
Book an Intro Call →
Based in Newbury.
Working face-to-face across West Berkshire, and remotely with independent businesses across the UK. (wifi and time zones permitting).