Our Process:

We believe in a collaborative approach that ensures your brand stands out and speaks to the right audience. Here’s how we will work together to bring your brand vision to life:

Neon sign of a handshake symbol inside a transparent frame against a dark wall.

1. Discovery

We kick things off with a free 30-minute discovery call to get to know each other, talk through your goals and check if we're a good fit.

I’ll follow up with a tailored proposal.

Assorted brand strategy documents featuring text on brand values, story, audience, and substance, displayed on a purple surface. The text includes elements like brand vision, craftsmanship, and audience demographics. Various typographic styles and layouts emphasize different aspects of branding and marketing strategy.

2. Brand Strategy

We dig into your brand’s foundations—your audience, values, personality, and positioning, so every creative decision has a solid reason behind it.

“It’s not just about looking good. It’s about making the right people care.”

Design inspiration featuring typography and logo samples on a grid layout with categories labeled "Clean," "Wild," and "Sketch." Includes colorful swatches and images of children playing.

3. Creative Direction

Based on our strategy, I build a creative direction options: colours, typography, tone and other reference images that guide the design phase.

This acts as our visual roadmap for the entire project.

Various 'Gurkha Chef' logos and emblems, featuring crossed kukri knives and Nepalese symbols, in red and blue on a pink background.

4. Identity Design

Here’s where the magic happens. I sketch, ink, and refine your visual identity: logo, supporting marks, and a flexible brand system that works across merch, social, print and packaging.

Pink cards with a vintage storefront illustration, featuring "Frank Ison" and "The W Store" logos. Text includes "Walthamstow Village" and "wordstoreldn.com."

5. Add-ons & Ongoing Support

Need merch? A website? Promo assets for your next release or event? I offer flexible add-ons and retainer support to keep your brand fresh and firing.

Identity Packages:

  • Three business cards with "SONSI" branding, one showing logo and contact info.

    Bootstrap Brand

    from £1,250

    Perfect for new businesses, solo artists, or first launches.

    Includes:

    - Strategy session

    - Creative direction

    - Primary logo + brand marks

    - Colour palette + font recommendations

    - Basic brand guidelines (PDF)

    - Social media profile graphics

    Timeline: 3–4 weeks

    Add-ons available: merch, content templates, packaging, landing page

    enquire now
  • Open brochure displaying branding and logo design for "WORD," including a storefront illustration and typography details.

    Growth Identity

    from £2,450

    For growing brands needing a more comprehensive and flexible system.

    Includes everything in Bootstrap plus:

    - Deeper brand strategy workshop

    - Secondary logo system

    - Custom icon or illustration set

    - 3–5 social media templates

    - 1–2 packaging or print assets

    - Full brand guidelines

    Timeline: 5–7 weeks

    Add-ons available: merch design, website, monthly support

    enquire now
  • Two basketball players wearing purple "London Cavaliers" jerseys standing against a purple background.

    Full Brand System

    from £3,750

    For teams or established brands ready for a full refresh or multi-platform presence.

    Includes everything in Growth plus:

    - Team or audience research

    - Tone of voice guide

    - Website design or landing page

    - 5+ branded content templates

    - Launch visuals (social, print, promo)

    - 3 month post-launch support

    Timeline: 8–12 weeks

    Best for: sports teams, music labels, indie brands with ambition

    enquire now

Additional Design Services:

  • Illustration of Frank Ison storefront on pink cards with text "Walthamstow Village," "wordstoreldn.com," and "It Takes a Village, The W Store."

    Ongoing Support

    Need monthly creative help with promo content, new merch, or product launches?

    I offer flexible design retainers for ongoing support:

    Starter Support – from £600/month
    For light, regular updates. Perfect if you need occasional help staying on brand.
    1-month minimum commitment

    Growth Support – from £1,200/month
    For growing brands that need hands-on creative help across platforms.
    2-month minimum commitment

    Full Creative Partner – from £2,000/month
    A design extension of your team. For brands or teams with frequent creative needs.
    3-month minimum commitment

    Let’s talk about what you need.

  • Person holding a white tote bag with red text "WORD Local Family Store," wearing ripped jeans and white sneakers.

    One-Off Project

    from £350

    Need help with one clear deliverable? This is perfect for when you know exactly what you need and want it done properly, no fluff, just focused design.


    Includes:

    - 1 defined creative output (e.g. album artwork, poster series, merch design, social templates, packaging)

    - 1 planning call to align on goals, style, and timeline

    - Final files supplied in all necessary formats

    Delivered in 1–2 weeks depending on scope

Not 100% Sure What You Need?

I’ll help you figure it out. Start with a quick discovery call.

Wonky by design

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Get in touch

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