Our Process:

We believe in a collaborative approach that ensures your brand stands out and speaks to the right audience. Here’s how we will work together to bring your brand vision to life:

  • Neon sign with a pink speech bubble outline and the word 'hello' written in white cursive inside.

    Step 1. Discovery Call

    We kick things off with a free 30-minute discovery call to get to know each other, talk through your goals and check if we're a good fit.

    We’ll follow up with a tailored proposal.

  • Multiple pages of flyers or posters, with one prominently featuring text about an architecture student internship and others related to a craftsmanship or arts theme. The main flyer has a black background with purple and white text.

    Step 2. Brand Strategy

    We dig into your brand’s foundations: your audience, values, personality, and positioning, so every creative decision has a solid reason behind it.

    “It’s not just about looking good. It’s about making the right people care.”

  • Collage of colorful posters and images on a yellow background, including text and photos of children and nature scenes.

    Step 3. Creative Direction

    Based on our strategy, we put together 2-3 creative direction options: colours, typography, tone and other reference images that guide the design phase.

    These focussed moodboards act as our visual roadmap for the entire project.

  • Collection of Gurkha Chef logos and badges, featuring crossed Gurkha knives, Nepalese symbols, and flags, in pink, blue, and red colors.

    Step 4. Identity Design

    Here’s where the magic happens.
    We sketch, ink and refine your visual identity: logo, supporting marks and a flexible brand system of patterns and illustrations that work across merch, social, print and packaging.

  • Collection of social media posts and flyers advertising classes, workshops, and community events, with various images and text overlays.

    Step 5. Add-ons & Ongoing Support

    Need merch? A website? Promo assets for your next release or event?
    We offer flexible add-ons and retainer support to keep your brand fresh and firing.

Our Brand Packages


Branding with soul, strategy and a bit of wonky magic.

A white T-shirt with a green watermelon graphic and the word 'Beach' written underneath, lying on a green background.

1. Launch Kit

(Strategy + Identity)

Perfect for new brands, side hustles or rebrands on a budget.

Get your brand off the ground with clarity, confidence and a bold new look.

We’ll help you define what you stand for, who you’re speaking to, and how to show up with style.

    • Brand strategy workshop (purpose, values, audience, personality)

    • Narrative session (craft your brand’s story)

    • 1-page narrative guide for future messaging

    • Logo suite (primary logo + marks)

    • Colour palette + type styling

    • Creative direction options

    • Social media profile graphics

    • Brand summary sheet (PDF)

    • Final files in multiple formats

  • approx. 3–4 weeks

    • merch design

    • content templates

    • packaging

    • landing page

Open branding and logo design catalog featuring a storefront illustration with a black facade, red and white patterned window and door accents, and typography with various logo and font samples.

2. Growth Identity

(Strategy + Identity + Messaging)

Best for growing businesses who want depth, direction, and tools to scale.

Take your brand to the next level with a sharper message, stronger visuals and a plan to grow.

We’ll dig deeper into strategy, map your messaging, and build assets you can actually use.

  • everything in Start-Up, plus:

    • Extended strategy session (positioning, audience mapping, messaging)

    • Narrative Playbook – themes, storylines + content ideas

    • 18-month storytelling roadmap

    • Tone of voice toolkit

    • Impact tracking toolkit (authentic engagement, not vanity metrics)

    • 3–6 pieces of long-form content (up to 3,000 words each)

    • Extended logo system (stacked, wordmark, horizontal)

    • Custom icons or illustration

    • Editable social media templates (3–5)

    • Print or packaging design assets

    • Full brand guidelines (PDF)

  • approx. 5–7 weeks

    • merch design

    • full website

    • monthly support

Collection of social media posts and flyers on a terrazzo surface, promoting various activities such as sign-up for clay classes, hand builders, Friday club, help wanted notices, and creative workshops.

3. Signature

(Strategy + Identity + Messaging + Community + Content)

Ideal for mission-led brands ready to lead a movement, not just launch a logo.

A full brand ecosystem, built for long-term impact and meaningful connection.

This is where brand, story, content and community come together to build real momentum.

  • everything in Growth, plus:

    • Audience or team research (surveys, interviews, audits)

    • Community Playbook – strategy, spaces + people to grow lasting communities

    • Cultural impact analysis and brand mapping tools

    • Website or landing page design (up to 5 pages)

    • Branded content templates (5+ for print or digital)

    • Launch visuals (social graphics, promo materials)

    • 3 months of post-launch creative support

  • approx. 8–12 week

    • music labels

    • sports teams

    • lifestyle brands

    • creative teams

Not 100% Sure What You Need?

No problem, we’ll help you figure it out.
Start with a quick discovery call.

Strategy & Design Packages


Branding with soul, strategy and a bit of wonky magic.

Brand Strategy Workshop

Not ready for visuals yet? No problem. Book a workshop to build your brand’s foundations.

You’ll get a clear sense of your brand’s direction, story and message, ready for whatever comes next.

Open branding and logo design catalog featuring a storefront illustration with a black facade, red and white patterned window and door accents, and typography with various logo and font samples.

One-Off Projects

Let’s make it stand out, and make it make sense.

Need something more specific? We also create identities for:

  • Album launches

  • Merch collections

  • Events & exhibitions

  • Campaigns & pop-ups

  • Products & packaging

Open branding and logo design catalog featuring a storefront illustration with a black facade, red and white patterned window and door accents, and typography with various logo and font samples.

Ongoing Creative Support

Flexible design retainers for brands who need regular help staying on-brand.

We’ll agree your priorities and plug in as your in-house creative team.

Starter Support – from £600/month
Light updates and small jobs. Ideal for brands that need occasional help staying consistent.

Growth Support – from £1,200/month
For brands with regular design needs across digital and print. Includes monthly planning calls and a set number of hours.

Full Creative Partner – from £2,000/month
You get me (and my creative crew) on your team. Best for busy brands launching products, growing fast or doing a full content push.

Half an idea?
Whole lotta questions?

Let’s chat about where your brand’s at and what could move the needle. No pressure, no jargon.