Our Process:

We believe in a collaborative approach that ensures your brand stands out and speaks to the right audience. Here’s how we will work together to bring your brand vision to life:

1. Discovery

We kick things off with a free 30-minute discovery call to get to know each other, talk through your goals and check if we're a good fit.

I’ll follow up with a tailored proposal.

2. Brand Strategy

We dig into your brand’s foundations—your audience, values, personality, and positioning, so every creative decision has a solid reason behind it.

“It’s not just about looking good. It’s about making the right people care.”

3. Creative Direction

Based on our strategy, I build a creative direction options: colours, typography, tone and other reference images that guide the design phase.

This acts as our visual roadmap.

4. Identity Design

Here’s where the magic happens. I sketch, ink, and refine your visual identity: logo, supporting marks, and a flexible brand system that works across merch, social, print and packaging.

5. Add-ons & Ongoing Support

Need merch? A website? Promo assets for your next release or event? I offer flexible add-ons and retainer support to keep your brand fresh and firing.

Identity Packages:

  • Bootstrap Brand

    from £1,500

    Perfect for new businesses, solo artists, or first launches.

    Includes:

    - Strategy session

    - Creative direction

    - Primary logo + brand marks

    - Colour palette + font recommendations

    - Basic brand guidelines (PDF)

    - Social media profile graphics

    Timeline: 3–4 weeks

    Add-ons available: merch, content templates, packaging, landing page

  • Growth Identity

    from £2,750

    For growing brands needing a more comprehensive and flexible system.

    Includes everything in Bootstrap plus:

    - Deeper brand strategy workshop

    - Secondary logo system

    - Custom icon or illustration set

    - 3–5 social media templates

    - 1–2 packaging or print assets

    - Full brand guidelines

    Timeline: 5–7 weeks

    Add-ons available: merch design, website, monthly support

  • Full Brand System

    from £4,500

    For teams or established brands ready for a full refresh or multi-platform presence.

    Includes everything in Growth plus:

    - Team or audience research

    - Tone of voice guide

    - Website design or landing page

    - 5+ branded content templates

    - Launch visuals (social, print, promo)

    - 3 month post-launch support

    Timeline: 8–12 weeks

    Best for: sports teams, music labels, indie brands with ambition

Additional Design Services:

  • Ongoing Support

    Need monthly creative help with promo content, new merch, or product launches?

    I offer flexible design retainers for ongoing support:

    Starter Support – from £600/month
    For light, regular updates. Perfect if you need occasional help staying on brand.
    1-month minimum commitment

    Growth Support – from £1,200/month
    For growing brands that need hands-on creative help across platforms.
    2-month minimum commitment

    Full Creative Partner – from £2,000/month
    A design extension of your team. For brands or teams with frequent creative needs.
    3-month minimum commitment

    Let’s talk about what you need.

  • One-Off Project

    from £350

    Need help with one clear deliverable? This is perfect for when you know exactly what you need and want it done properly, no fluff, just focused design.


    Includes:

    - 1 defined creative output (e.g. album artwork, poster series, merch design, social templates, packaging)

    - 1 planning call to align on goals, style, and timeline

    - Final files supplied in all necessary formats

    Delivered in 1–2 weeks depending on scope

Not 100% Sure What You Need?

I’ll help you figure it out. Start with a quick discovery call.

Wonky by design

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Get in touch

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