Branding Insights
Practical brand-building advice for creative entrepreneurs
Featured Posts:
Starting the Local Creative Network I Couldn’t Find
I couldn’t find a local creative network that felt right. So I started my own. Here’s how it works, and why it’s been a total game changer for my freelance business.
The Psychology of Colour: How to Build a Brand Palette
Want to stand out? Start with colour. Learn how to build a brand palette that’s memorable, meaningful, and actually helps your business grow.
Define Your Brand Voice: Better Connect With Your Audience
Your brand voice isn't just how you sound, it's how you connect. Learn how to define your brand voice, one that’s authentic, memorable and attracts your ideal audience.
Rebranding on a Budget: Creative Ways to Make a Big Impact
Branding on a budget? Here’s how to create a bold, memorable brand identity without splashing out. Real tips for startups, side hustles, and creative businesses.
How to Discover Your Brand’s Personality (And Make It Memorable)
Your brand’s personality is what makes it human and memorable. Discover your brand personality and how to find the perfect voice—playful, serious, or in-between—with actionable tips and tools.
Why Even the Nicest Projects Need a Contract: A Hard-Learned Lesson
Volunteering your skills? Here's what I learned the hard way about why every project needs a contract, even the friendliest ones.
Positioning Your Brand for Success: Finding Your Place in the Market
Learn how UK SMEs can carve out their place in the market with smart brand positioning. Expert tips, stat-backed advice, and free worksheets inside! (24 words)
How to Set Clear Marketing Goals That Drive Brand Growth
Struggling to grow your brand? Learn how to set marketing goals that drive results and keep your startup on the right track for success.
What to Look for in a Brand Designer (And What to Avoid)
Tips on hiring the right brand designer for your small business: discover key qualities to seek, red flags to avoid, UK pricing and low-budget options.
Target Audience Personas: What They Are and How to Create Them
A target audience persona is a semi-fictional profile of your ideal customer. This guide explains why personas matter for small businesses and how to create them with expert tips and a free template.
The Importance of Storytelling in Branding (And How to Do It Well)
People don’t buy products, they buy stories. Learn how to craft a compelling brand story that connects, engages, and turns customers into lifelong fans.
Behind the Lens: How Photography Shapes Your Brand’s Visual Identity
Brand photography makes or breaks your business. Discover how lifestyle, product, team and behind-the-scenes shots create a cohesive visual identity, with actionable tips to level up your imagery.
How to Rebrand Without Losing Your Existing Customers
Rebranding is a bold move, but it doesn’t have to mean losing customers. Here’s how to evolve your brand while keeping your audience engaged and excited about the journey.
Finding Your “Why”: How to Build a Brand That Customers Truly Care About
Struggling to connect with your customers? Discover how finding your brand’s “why” creates loyal fans and sets your business apart from the crowd.
DIY Branding vs. Hiring a Pro: Pros and Cons You Need to Know
Is DIY branding the scrappy solution for your small business, or is hiring a professional the smarter long-term move? We’ve got the answers for you.
How to Build Brand Loyalty from Day One
Brand loyalty doesn’t happen by accident. It’s built from day one! Learn how to create emotional connections, deliver value, and turn customers into lifelong supporters of your business.
Stop Guessing: How a Brand Audit Can Reveal Your Biggest Growth Opportunities
Is your brand helping—or holding you back? A brand audit can reveal hidden opportunities for growth and show you exactly where to focus your efforts. Find out how.
5 Branding Myths That Are Holding Your Business Back
Branding is more than a logo—and skipping it could be costing you customers. We’re busting five common branding myths and sharing how to build a brand that stands out.
Evolving Your Crest: Modernising Your Team Logo While Honouring Its Roots
Learn how to update your team’s logo with modern design while preserving its heritage—just like Bristol City did. Discover a step-by-step process that keeps fans involved from start to finish.
Brand Mission vs. Vision: What’s the Difference, and Why Do You Need Both?
Is your brand mission confused with your vision? Learn the difference, why you need both, and how they create a roadmap to success for your business.