Branding That Feels Human

For growing independent businesses that feel slightly out of sync.

Start with clarity.
Build momentum from there.

It all starts with a conversation.

Let’s talk -->

1Logos.png

You Don’t Need a New Logo

You need clarity.

Most businesses don’t struggle because they lack ideas.
They struggle because things have grown messy.

You’ve grown.
Your offer’s stronger.
Your ambitions are bigger.

Your brand just hasn’t caught up yet.

Clear thinking first.
Design second.

Good Ideas Deserve Great Branding

You don’t need more random posts.

You don’t need another quick logo tweak.

You need:

  • Clear brand positioning

  • A strong visual identity

  • Consistent social media design

  • Creative direction that connects with your audience

Without that, marketing feels messy.
With it, everything gets easier.


That’s where Wonky Design comes in.

Grow Your Brand With Confidence

Whether you’re looking to recalibrate your identity or keep your brand sharp as you grow, Wonky Design Co is here to help.

We work with independent businesses to bring clarity, cohesion, and momentum to everything you create.

4 Week Identity Reset

A focused reset to bring your brand back into alignment.

Perfect for businesses that have grown past their old identity.

If your brand feels:

  • Inconsistent or outdated

  • Hard to explain

  • Not quite you anymore

This is where we start.

In four structured weeks, we:

Week 1: Clarify direction
Week 2: Define positioning
Week 3: Shape the identity
Week 4: Refine and prepare for use

No bloated decks. No vague advice.
Just clear decisions and a brand that fits properly.

Work With Us

Brands Need Rhythm

The Reset builds the foundation.

You leave with:

• Clear positioning
• A cohesive identity
• Confidence in your direction

Sometimes, that’s enough.

But brands don’t grow through one big moment. They grow through steady momen

Ongoing Creative Support

Your part-time creative department.

Once your identity is aligned, we keep things consistent and moving.

That might include:

  • Regular creative content

  • Campaign visuals

  • Professional photography

  • Website messaging and blog content

  • Ongoing creative direction

Maintain – steady, consistent output.
Grow – bigger campaigns, deeper strategy, more momentum.

One point of contact.
One consistent vision.
No noise. No random posts. Just rhythm.

View Ongoing Options

Why Wonky?

The name comes from my illustration background.
Hand-drawn lines. Slightly uneven. Full of character.

Perfect can feel cold.
Wonky feels real. Human.


That thinking carries into branding.

Your business has personality.
Your brand should reflect it.

Not over-polished. Not templated. Not trying too hard.

Just warm. Confident. Human.

You’ll Work Directly With Me

  • 20+ years in print and apparel.

  • 10+ years in brand identity.

My illustration background means I don’t just think in logos. I think in personality, texture and character.

I lead every project. When needed, I bring in trusted photographers, writers and specialists. You get focused thinking, no inflated teams and no unnecessary work.

If it needs doing, we do it properly.
If it doesn’t, I’ll say so.

Based in West Berkshire. Working with independent businesses across the UK.

4 Week Identity Reset

A focused reset to bring your brand back into alignment.

Perfect for businesses that have grown past their old identity.

If your brand feels:

  • Inconsistent

  • Outdated

  • Hard to explain

  • Not quite you anymore

This is where we start.

In four structured weeks, we:

Week 1: Clarify direction
Week 2: Define positioning
Week 3: Shape the identity
Week 4: Refine and prepare for use

No bloated decks.
No vague advice.
Just clear decisions and a brand that fits properly.

Learn More →

Ongoing Creative Support

Your part-time creative department, keeping your brand consistent and evolving.

Once your identity is aligned, we help maintain momentum.

From steady creative guidance to full campaign support, we ensure your brand stays coherent, confident, and always moving forward.

This could be:

  • Regular Creative Content & Guidance

  • Campaign Visuals

  • Professional Photography / Video

  • Website Copy, Messaging, Blog Posts, Newsletters

Learn More →

Recent Branding and Design Projects

From independent musicians to local businesses across Berkshire and the UK, I help creative brands show up with confidence.

  • Circular stickers with phrases like 'Very Merry,' 'Tinsel Time,' and 'Word' in various colors on a coral background.

    W Store

    “We don’t just want cute. We want people to care.”

    We created festive, seasonal packaging that turned a boutique lifestyle store into a brand people gift, share, and remember — not just shop at.

    Read More — — — >

  • Clay & Co

    “We’re a community, our identity needs to reflect that.”

    We built a warm, expressive identity and launch strategy that gave this new pottery studio the presence and confidence to grow from day one.

    Read More — — — >
  • Two basketball players in purple London Cavaliers jerseys are posing against a purple background, each pointing to their jersey numbers, 47 and 10.

    London Cavaliers

    “We want to feel like a team, not just a club.”

    We crafted a bold, versatile identity for this grassroots basketball team.

    Helping them look like champions and rally a real community around the brand.

    Read More — — — >
  • Person holding a canvas tote bag with "WORD Local Family Store" printed on it, standing against a wall.

    WORD

    “People liked the store, but we needed a brand that felt unforgettable.”

    We gave this lifestyle concept shop a playful, community-first identity that captured their personality and made people want to be part of it.

    Read More — — — >
  • Black History graphic with text 'Unseen Untold Uncovered' and Getty Images logo.

    Black History & Culture Collection

    The content is powerful , we need the brand to do the same.

    We created an impactful identity that gave this image archive the clarity, presence, and emotional gravity it deserved.

    Read More — — — >
  • Stylized eye with tears on black fabric

    Dawn Wall

    “We want people to feel something before they even hit play.”

    From visual identity to album artwork and merch, we helped this enigmatic music producer create a brand as atmospheric and intriguing as their sound.

    Read More — — — >
  • Person wearing a hoodie with text 'We Are Tree People' and a tree graphic.

    Dendroid

    “We know the clothing is good. But the brand doesn’t show it.”

    We revitalised this arborist clothing label with a bold, wearable refresh: helping them reconnect with their audience and stand out in a growing niche.

    Read More — — — >
SEE MORE WORK

What Our Clients Say:

  • "Wonky's branding for Dawn Wall has transformed our audience engagement and boosted income. The merch collection and website they created have directly led to 1,000+ sales we simply wouldn’t have had otherwise. More importantly, their creative vision has had a lasting impact on how our audience interacts with us."

    – Dawn Wall

  • "Always our go to for branding updates and new projects. Mark 'gets it' and is a genuinely lovely guy" ★★★★★

    — Anah @ WORD Store

  • "Our Evil Escapes ident brief was ambitious yet WONKY exceeded expectations, elevating the TV show’s tone and style. They’re GOLD WALA’s go-to creative partner, and we can’t wait to work together again!"

    — Faraz @ GOLD WALA (Evil Escapes)

  • "Mark created our businesses logos and branding, he captured our ideas and ethos perfectly. And the process of design, communication and product delivery couldn't have been better. Highly recommend." ★★★★★

    - Jake Sayles @ Dun Flashadder Cottage Croft

  • "Mark captured our community-centric ethos and infused it with a playful energy that deeply resonates with our audience."

    — Max @ Dendroid

Meet Mark, Founder of Wonky Design

I’m a graphic designer based in Newbury, Berkshire, with 20 years in the apparel industry and over a decade building brand identities for creative businesses.

I’ve created visuals for music artists, independent brands and even TV idents for ITV and Channel 4. Big projects, small independents, start-ups finding their feet. I love the mix.

My approach blends brand strategy with bold, personality-led design so your business doesn’t just look good. It feels consistent, confident and built to grow.

I don’t work in a vacuum either. When a project needs extra firepower, I bring in a trusted circle of photographers, filmmakers, copywriters and developers. You get a tight, collaborative team feel without agency overheads or chaos.

Book a Free Brand Audit

Client List:

Black and white photo of a vintage rotary telephone on a wooden surface.

Ready to Build a Brand That Feels Like You?

If your brand feels nearly there but not quite clicking, let’s fix that.

Book a free 30-minute brand audit and we’ll map out what’s missing, what’s working and what to focus on next.

No pressure. Just clarity.

Start Your Project

Some Practical Advice On Branding

Thoughts, tips and real world advice on branding, strategy, identity and messaging, written for small business owners who want things to actually work.

See All Articles