Branding Insights
Practical brand-building advice for creative entrepreneurs
Featured Posts:
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![Black and white photo of a shop window with a sign saying "OPEN."]()
What Is Brand Strategy and Why Is It Essential for Startups?
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![A flock of sheep grazing and resting on grass in a field.]()
How to Create a Visual Identity That Stands Out in a Crowded Market
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![Black and white photo of a spotted piggy bank leaning on coins.]()
How Much Does Branding Cost? A Breakdown for Startups
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![Neon sign of two hands shaking, symbolizing agreement or partnership, in a dark environment.]()
How to Define Your Ideal Customer: A Guide for Creative Entrepreneurs
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![Poster on a wall with text 'GOOD NEWS IS COMING' in black and white.]()
When Is It Time to Rebrand? 7 Signs Your Business Needs a Refresh
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![Black and white photo of a person wearing sunglasses, holding hair, and a T-shirt with a skeleton hand peace sign graphic.]()
Brand Content That Connects: Creative Ways to Share Your Story and Grow Your Audience
Target Audience Personas: What They Are and How to Create Them
A target audience persona is a semi-fictional profile of your ideal customer. This guide explains why personas matter for small businesses and how to create them with expert tips and a free template.
How to Build Brand Loyalty from Day One
Brand loyalty doesn’t happen by accident. It’s built from day one! Learn how to create emotional connections, deliver value, and turn customers into lifelong supporters of your business.
How to Define Your Ideal Customer: A Guide for Creative Entrepreneurs
Not sure who your business is really for? Discover how to define your ideal customer and create a brand that truly connects. A must-read for startups and creatives!