Hey, I’m Mark.
I’ve spent over 20 years working in print, apparel and brand identity. Long enough to know that most branding problems aren’t really design problems.
They’re decision problems.
Businesses grow. Offers evolve. Audiences shift.
But the brand often stays stuck at version one.
I’m interested in helping businesses move to version two properly.
Not louder.
Not trendier.
Just clearer and more aligned.
How I Think About Branding
I don’t believe branding starts with aesthetics.
It starts with alignment.
Alignment between:
Where you are now
Where you want to go
What you actually offer
How you communicate it
Design comes after that.
When thinking is clear, design becomes obvious.
When thinking is messy, design becomes decoration.
I’m far more interested in the first.
Why Wonky?
The studio name comes from my illustration background. Hand-drawn lines, slightly uneven yet FULL of character!
In an industry obsessed with polish, I’ve always been drawn to personality. Perfect can often feel cold. Wonky feels real.
That doesn’t mean sloppy. It means considered, intentional and real. And that thinking carries into branding.
Your business has personality.
Your brand should reflect it.
Not over-polished. Not templated. And definitely not trying too hard.
Just warm. Confident. Human.
Experience That Shapes the Work
I’ve worked across music, independent retail, apparel and broadcast, including projects for ITV and Channel 4.
That range matters.
It means I understand how brands need to perform in the real world, not just on a moodboard.
They need to:
Work across platforms
Hold up over time
Support growth
Stay consistent under pressure
I don’t design for the ‘reveal’ moment.
I design for the years that follow.
The Way I Work
You work directly with me.
No account managers.
No layers of interpretation.
No inflated teams.
When needed, I collaborate with trusted photographers, writers and specialists. But the creative direction stays centralised.
One clear vision.
No crossed wires.
I’ve found that clarity thrives in smaller, focused teams.
What I Value in a Client
I work best with people who:
Care about quality
Are open to honest conversations
Want to make decisions
Understand that branding is an investment, not decoration
You don’t need to have ALL the answers.
But you do need to be ready to find them.
Good Ideas Deserve Great Branding
You don’t need more random posts.
You don’t need another quick logo tweak.
You need:
Clear brand positioning
A strong visual identity
Consistent social media design
Creative direction that connects with your audience
Without that, marketing feels messy.
With it, everything gets easier.
That’s where Wonky Design comes in.
If That Resonates?
Whether we work together on a short project or over a longer stretch, the goal is the same:
To build something that fits properly.
Something that feels aligned.
Sustainable. Human.
If that’s what you’re looking for, start with a brand audit and we’ll take it from there.