Big
Moments
LAUNCHES + EVENTSTRANSFORM YOUR BRAND.
Your business has grown.
BUT Has your brand kept up?
You’ve built something people care about.
A loyal following. A great reputation. A place people recommend to their mates.
But somewhere along the way, your brand might have been left behind.
Wonky helps independent, community-driven businesses turn what makes them special into a brand people notice, remember and want to be part of.
Make your brand match the business you've built.
Maybe your identity no longer feels like you.
Maybe you're opening somewhere new.
Maybe you're struggling to keep your marketing consistent.
Or maybe everything looks fine, but it doesn't capture what makes your business different.
Whatever's changed, we'll work out what needs to change with it.
Not more design for the sake of it. A brand that works harder for your business.
Three ways to transform your brand
100 Day Launch
From Idea → Launch Day Ready
Opening a new business, launching something new or taking an existing idea somewhere bigger?
We'll turn the idea into a distinctive brand that's ready to meet its audience.
For: new businesses, launches, events, products and ambitious new ventures.
Brand Reset
From Outgrown → Aligned
Your business has evolved. Your brand hasn't quite caught up.
We'll find what's holding it back and give you a brand that feels like the business you've become.
For: established independent businesses ready for their next chapter.
Content Ready
From Nothing To Post → Content Ready
Your business is busy enough.
We'll create a bank of useful, on-brand content so you can keep showing up without starting from scratch every week.
For: businesses with a following who want to stay visible and consistent.
Don't know which one you need?
That’s OK.
You don't have to yet.
Every project starts with a free Brand Check Up.
We'll look at where your business is now, where you're trying to get to and what's getting in the way.
Then I'll recommend what I think will make the biggest difference.
Sometimes that's a big transformation.
Sometimes it's a focused project.
And sometimes I'll tell you that you don't need me.
How it works:
1.
Understand
We look at your business, your audience and what is working well and what's not quite working.
2.
Find the opportunity
We work out what needs to change and where your brand can work harder.
3.
Transform
Strategy and creative come together to make the change tangible.
4.
Launch
You leave with a brand you're confident putting out into the world.
What can change?
Quite a lot.
Your positioning.
Your visual identity.
Your website.
Your social content.
Your printed stuff.
Your customer touch-points.
Your launch preparations.
We don't start with a shopping list.
We start with the change you need to make.
Built for businesses with a following
I particularly love working with independent businesses that have built a community around their service or product.
Pubs
Gyms
Venues
Cafés
Tattoo Studios
Shops/Retail
Restaurants
Creative Businesses
Businesses where people don't just buy something.
They belong.
That's what makes these brands interesting.
The goal isn't to make you look like everyone else.
It's to make more of the people who already love what you do feel it the moment they see your brand.
A Launch in action:
Clay&Co x
Delphic Brewing Co
When Clay&Co teamed up with Delphic Brewing Co to launch a collaborative pottery workshop, they wanted it to feel like more than another event listing.
Together we created a campaign identity and promotional assets that captured the personality of both brands and built excitement across social media and print.
The result was a launch that felt like an experience before anyone even walked through the door.
Frequently Asked Questions:
-
It means looking beyond just your logo and creating a brand that’s ready to move your business forward.
We’ll look at where your brand is now, where you want to go, what’s getting in the way, and what needs to change. That might mean refining your positioning, creating a new visual identity, launching something new, or finally getting your content working consistently.
The goal isn’t simply to make your brand look better. It’s to make it work better.
-
It depends on what your brand needs right now.
Brand Reset is a good place to start if your existing brand feels stuck, unclear or no longer reflects where your business is heading.
100 Day Launch is designed for businesses starting something new, from a new brand or product to a major change in direction.
Content Ready is for brands that have the foundations in place but need the tools, templates and creative direction to communicate consistently.
Not sure which is right for you? [Get started] and we can work it out together.
Do I have to choose one of the packages?
Nope.
The three offers give you clear starting points, but every business is different. We can custom-build a package around your specific goals, challenges and budget.
You might need a combination of strategy, identity, launch design and ongoing content, or just one particular piece of the puzzle. We’ll recommend what makes sense rather than trying to squeeze you into a fixed package.
Can you help if I already have a brand?
Absolutely.
In fact, most businesses don't need to start from scratch. Sometimes the foundations are good, but the brand has become outdated, inconsistent or disconnected from where the business is going.
We can identify what’s worth keeping, what needs changing and where the biggest opportunities are.
That’s where [Brand Reset] can be particularly useful.
Do you only work on logos and visual identity?
No. The visuals are only part of the transformation.
We can work across brand strategy, positioning, messaging, visual identity, launch campaigns, content and marketing materials.
The right combination depends on what you're trying to achieve. Sometimes the answer is a new identity. Sometimes it’s better positioning. Sometimes you simply need a clearer system for putting your brand out into the world.
What if I need ongoing design after the project?
We can stick around.
Once your brand is transformed, you may need ongoing creative support to keep everything consistent and keep the momentum going. That could include social content, campaigns, print, digital assets, promotional materials or whatever else your business needs.
We can build ongoing support into your project or set up a separate monthly arrangement once the initial transformation is complete.
How long does a brand transformation take?
There’s no one-size-fits-all answer.
A focused Brand Reset can be relatively quick, while a 100 Day Launch gives us more time to develop and launch something properly. A Content Ready project will depend on how many assets and templates you need.
Once we understand what you're trying to achieve, we'll recommend a realistic timeline and clear next steps.
How do we know what my brand actually needs?
That’s part of the process.
You don't need to arrive with a perfectly defined brief. We’ll start by understanding your business, where you are now and where you want to get to.
From there, we can diagnose the gaps and recommend the right route forward.
No mystery. No unnecessary design work. Just the stuff that will actually help move your brand forward.
What happens next?
Start with a conversation about where your brand is now and where you want it to go.
We’ll work out what’s holding it back, what needs to change and the best way to get there.
[Get started →]
-
Nope.
The three offers give you clear starting points, but every business is different. We can custom-build a package around your specific goals, challenges and budget.
You might need a combination of strategy, identity, launch design and ongoing content, or just one particular piece of the puzzle. We’ll recommend what makes sense rather than trying to squeeze you into a fixed package.
-
Absolutely.
In fact, most businesses don't need to start from scratch. Sometimes the foundations are good, but the brand has become outdated, inconsistent or disconnected from where the business is going.
We can identify what’s worth keeping, what needs changing and where the biggest opportunities are.
That’s where Brand Reset can be particularly useful.
-
No. The visuals are only part of the transformation.
We work across:
brand strategy
positioning
messaging
visual identity
launch campaigns
content
marketing materials.
The right combination depends on what you're trying to achieve.
Sometimes the answer is a new identity. Sometimes it’s better positioning. Sometimes you simply need a clearer system for putting your brand out into the world.
-
We can stick around.
Once your brand is transformed, you may need ongoing creative support to keep everything consistent and keep the momentum going. That could include social content, campaigns, print, digital assets, promotional materials or whatever else your business needs.
We can build ongoing support into your project or set up a separate monthly arrangement once the initial transformation is complete.
-
There’s no one-size-fits-all answer.
A focused Brand Reset can be relatively quick, while a 100 Day Launch gives us more time to develop and launch something properly. A Content Ready project will depend on how many assets and templates you need.
Once we understand what you're trying to achieve, we'll recommend a realistic timeline and clear next steps.
-
That’s part of the process.
You don't need to arrive with a perfectly defined brief. We’ll start by understanding your business, where you are now and where you want to get to.
From there, we can diagnose the gaps and recommend the right route forward.
No mystery. No unnecessary design work. Just the stuff that will actually help move your brand forward.
-
Start with a conversation about where your brand is now and where you want it to go.
We’ll work out what’s holding it back, what needs to change and the best way to get there.
Let's make
your next
big moment
count.
Ready to make your brand
match your business?
Book your free Brand Check Up
A relaxed 30-45 minute phone or Zoom conversation about your business, your brand and where you want to take it next.
