Our Process:

We believe in a collaborative approach that ensures your brand stands out and speaks to the right audience. Here’s how we will work together to bring your brand vision to life:

  • Neon sign with a pink speech bubble outline and the word 'hello' written in white cursive inside.

    Step 1. Discovery Call

    We kick things off with a free 30-minute discovery call to get to know each other, talk through your goals and check if we're a good fit.

    We’ll follow up with a tailored proposal.

  • Multiple pages of flyers or posters, with one prominently featuring text about an architecture student internship and others related to a craftsmanship or arts theme. The main flyer has a black background with purple and white text.

    Step 2. Brand Strategy

    We dig into your brand’s foundations: your audience, values, personality, and positioning, so every creative decision has a solid reason behind it.

    “It’s not just about looking good. It’s about making the right people care.”

  • Collage of colorful posters and images on a yellow background, including text and photos of children and nature scenes.

    Step 3. Creative Direction

    Based on our strategy, we put together 2-3 creative direction options: colours, typography, tone and other reference images that guide the design phase.

    These focussed moodboards act as our visual roadmap for the entire project.

  • Collection of Gurkha Chef logos and badges, featuring crossed Gurkha knives, Nepalese symbols, and flags, in pink, blue, and red colors.

    Step 4. Identity Design

    Here’s where the magic happens.
    We sketch, ink and refine your visual identity: logo, supporting marks and a flexible brand system of patterns and illustrations that work across merch, social, print and packaging.

  • Collection of social media posts and flyers advertising classes, workshops, and community events, with various images and text overlays.

    Step 5. Add-ons & Ongoing Support

    Need merch? A website? Promo assets for your next release or event?
    We offer flexible add-ons and retainer support to keep your brand fresh and firing.

Identity Packages:

We believe in a collaborative approach that ensures your brand stands out and speaks to the right audience.

Here’s how we will work together to bring your brand to life:

A white T-shirt with a green watermelon graphic and the word 'Beach' written underneath, lying on a green background.

Launch Kit

Just starting out and not ready for a full package?

From £550

A focused brand package to help you show up with confidence. No filler, just the essentials.

Great for bootstrapping micro businesses, artists, market stalls & indie side projects.

    • 1× video chat (up to 90 mins) to talk through your business, goals, and creative direction

    • Primary logo (text-based or simple graphic mark)

    • Colour palette + font recommendations

    • Social media profile graphics (profile pic + header)

    • 1-page brand sheet (PDF summary)

  • approx. 3–4 weeks

    • merch design

    • content templates

    • packaging

    • landing page

Black business stationery set with gold logo and text for GoldWala, including an envelope, business card, notepad, pen, and small cards, all arranged on a black background.

Start-Up Brand

Perfect for small brands with big personality.

From £1,200

A simple, distinctive brand identity rooted in strategy. Everything you need to show up professionally and stay consistent.

Ideal for first-time founders, solo artists or first launches.

    • 1× brand strategy session (defining purpose, values, audience, vibe)

    • 2 creative direction options (logo style + visual mood)

    • Primary logo + brand marks

    • Colour palette + font recommendations

    • 1-page brand sheet (PDF summary)

    • Social media profile graphics (profile pic + banner/header)

    • Final assets delivered in multiple formats
      (PDF, EPS, SVG, PNG & JPG).

  • approx. 3–4 weeks

    • merch design

    • content templates

    • packaging

    • landing page

Open branding and logo design catalog featuring a storefront illustration with a black facade, red and white patterned window and door accents, and typography with various logo and font samples.

Growth Identity

For brands ready to really level up.

From £2,600

This is the one for growing businesses that need a more flexible and expressive visual system.

Great if you’ve outgrown Canva chaos and want something custom, with strategy baked in.

  • everything in Starter Identity, plus:

    • Deeper brand strategy workshop (positioning, audience mapping, messaging themes)

    • Secondary logo system (horizontal, stacked, wordmark etc.)

    • Custom illustration or icon set

    • 3–5 editable social media templates

    • 1–2 packaging or print design assets

    • Full brand guidelines (PDF)

  • approx. 5–7 weeks

    • merch design

    • full website

    • monthly support

Collection of social media posts and flyers on a terrazzo surface, promoting various activities such as sign-up for clay classes, hand builders, Friday club, help wanted notices, and creative workshops.

Signature Identity

For ambitious teams and multi-platform brands.

From £6,400

A full brand system with visuals, voice and launch support. Made to scale across channels, unite teams, and build long-term recognition without losing your personality.

Best for indie brands, creative teams, music labels or sports clubs looking to go all-in.

  • everything in Growth Identity, plus:

    • Team or audience research (surveys, interviews or competitor audit)

    • Tone of voice guide (how to sound like you in writing)

    • Website or landing page design (1–5 pages)

    • 5+ branded content templates (for print or digital)

    • Launch visuals (social posts, posters, promo assets)

    • 3-month post-launch creative support

  • approx. 8–12 week

    • music labels

    • sports teams

    • lifestyle brands

    • creative teams

Additional Design Services:

  • Multiple pink and beige paper flyers featuring a vintage storefront illustration with the text 'It takes a village' and a website URL 'wordstoreldn.com' on a pink background.

    Ongoing Creative Support

    Flexible design retainers for brands who need regular help staying on-brand.

    We’ll agree your priorities and plug in as your in-house creative team.

    Starter Support – from £600/month
    Light updates and small jobs. Ideal for brands that need occasional help staying consistent.

    Growth Support – from £1,200/month
    For brands with regular design needs across digital and print. Includes monthly planning calls and a set number of hours.

    Full Creative Partner – from £2,000/month
    You get me (and my creative crew) on your team. Best for busy brands launching products, growing fast or doing a full content push.

  • Person standing against a concrete wall, holding a white tote bag with red text that reads "WORD local family store," dressed in casual clothing including ripped jeans and sneakers.

    One-Off Projects

    Need one thing done properly? I’ve got you.
    From £500

    Whether it’s album artwork, merch design, a poster series or a killer presentation — if you’ve got one clear deliverable in mind, we’ll keep it focused and make it sing.

    Includes:

    1 planning call to align on goals, style, and timelines

    1 defined creative output (e.g. artwork, packaging, merch, templates)

    Final files supplied in all necessary formats

    Timeline: approx. 1–2 weeks (depending on scope)

Not 100% Sure What You Need?

I’ll help you figure it out. Start with a quick discovery call.

Wonky by design

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