The 4 Week Identity
Reset

The 4 Week Brand Reset

Tattoo artist with a beard and cap inks a design onto an arm.
Tattoo artist with a beard and cap inks a design onto an arm.
Tattoo artist with a beard and cap inks a design onto an arm.

A focused 4 week reset for your brand

We help you get clear on what your brand actually is, then turn it into a visual identity and content direction you can confidently grow with.

No guesswork, no endless revisions, just clear thinking and strong creative direction.

We’ll talk through your brand and see if the 4 Week Reset is the right fit.

A neon sign reads "SIMPLY A MISUNDERSTOOD GENIUS" in lavender.
A neon sign reads "SIMPLY A MISUNDERSTOOD GENIUS" in lavender.
A neon sign reads "SIMPLY A MISUNDERSTOOD GENIUS" in lavender.

Most brands don’t need more design

They need clarity. Without it, you end up with visuals that don’t quite connect, messaging that feels inconsistent, and marketing that never really lands.

That’s where we come in.

Clarity first.
Everything else becomes easier.

Chef with tattooed arms plates food with a spoon on a white plate.

What the 4 Week Brand Reset is

A structured 4 week process that takes you from uncertainty to a clear, usable brand identity.

We work through strategy first, then build a visual system that actually reflects your business and helps it grow.

How it works:

A grid of sticky notes with business strategy related phrases written on them.

Week 1:

Clarity

We define what your brand is, who it’s for, and how it should be positioned.

A fanned out color swatch book in shades of purple.

Week 2:

Direction

We explore creative routes and translate strategy into visual ideas.

A laptop and a paper sketch of website wireframes with a pen.

Week 3:

Identity

We build your core brand identity, including logo, colour and typography.

Brand identity design for WORD lifestyle store featuring logo system, typography and colour palette.

Week 4:

Rollout

We refine everything into a consistent system you can actually use.

Simple structure. Clear outcomes. No unnecessary noise.

What’s included:

  • Brand clarity & positioning

  • Visual identity design (logo, colour, type)

  • Brand system for consistent use

  • Creative direction for rollout

  • Final brand assets ready to use

Everything you need to show up consistently and confidently.

Extras you can also add:

  • Website or landing page design

  • Full photo & video production
    (shot with trusted collaborators)

  • Merch, packaging or product visuals

  • Campaign templates or launch assets

  • Copywriting or messaging support

  • SEO and website improvements

Every brand is different, so we shape the reset around your business and your goals.

This is for you if...

  • You’ve outgrown your current brand

  • Things feel inconsistent or unclear

  • You want more than just a logo

  • You’re ready to take your brand seriously

  • You want something built with intention, not guesswork

This isn’t for you if…

  • You just want the cheapest option

  • You’re not interested in strategy or clarity

  • You want quick fixes without thinking things through

  • You’re not ready to commit to building something properly


No judgement either way. It just works better when expectations are aligned.

Hands holding an open wallet with US dollar bills inside.
Tattooed barber shaves head with a straight razor and brush.

Investment:

Every brand is slightly different, so pricing depends on scope. After your free brand audit, you’ll get a clear proposal based on what you actually need.


Most 4 Week Brand Reset projects sit in the £1,200–£2,500 depending on scope.

Frequently Asked Questions:

  • Businesses that have grown beyond their current branding, feel inconsistent, or want to reposition with confidence.

  • You leave with a clear foundation and ready-to-use assets. Some clients continue with our Ongoing Creative Support to bring the brand to life across campaigns and content.

  • Absolutely. The reset focuses on foundations and identity, but extras like web, packaging, and merch can be added to suit your goals.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • Just access to your current materials and some notes on what’s working (and what’s not). We guide the rest.

A craftsman in an apron handles keys.

Ready to reset your brand?

If your brand feels unclear or inconsistent, this is where we fix that properly.

We’ll start with a free clarity session and see if the 4 Week Reset is the right next step.

30-45 minutes. Clear direction. No pressure.