Branding Insights
Practical brand-building advice for creative entrepreneurs
Featured Posts:
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![Black and white photo of a shop window with a sign saying "OPEN."]()
What Is Brand Strategy and Why Is It Essential for Startups?
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![A flock of sheep grazing and resting on grass in a field.]()
How to Create a Visual Identity That Stands Out in a Crowded Market
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![Black and white photo of a spotted piggy bank leaning on coins.]()
How Much Does Branding Cost? A Breakdown for Startups
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![Neon sign of two hands shaking, symbolizing agreement or partnership, in a dark environment.]()
How to Define Your Ideal Customer: A Guide for Creative Entrepreneurs
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![Poster on a wall with text 'GOOD NEWS IS COMING' in black and white.]()
When Is It Time to Rebrand? 7 Signs Your Business Needs a Refresh
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![Black and white photo of a person wearing sunglasses, holding hair, and a T-shirt with a skeleton hand peace sign graphic.]()
Brand Content That Connects: Creative Ways to Share Your Story and Grow Your Audience
The Psychology of Colour: How to Build a Brand Palette
Want to stand out? Start with colour. Learn how to build a brand palette that’s memorable, meaningful, and actually helps your business grow.
Logo vs. Brand Identity: What’s the Difference and Why Does It Matter?
Think your brand is just a logo? Think again! Learn why a full brand identity is essential for small businesses and how it can transform your success.
How to Create a Visual Identity That Stands Out in a Crowded Market
Learn how to design a standout visual identity for your small business! From logo design to colour psychology, discover actionable steps to build a memorable and cohesive brand.
DIY Branding: Affordable Solutions for Start-Ups and Small Budgets
Building a strong brand doesn’t have to break the bank. With the right approach, you can create a compelling brand identity on a tight budget. Let’s get started…
Top 5 Branding Mistakes Small Businesses Make. And How to Avoid Them
Building a strong brand is essential for the success of any small business. However, it’s easy to make mistakes along the way. Here, I’ll highlight the top five branding mistakes small businesses often make and how you can avoid them…
Do You Really Need a Visual Identity?
In the vast and often bewildering world of design, one question looms large for many businesses: do you really need a visual identity? Let's explore…
Where to Get a Captivating Logo for Your Business
A captivating logo is essential for any business looking to make a lasting impression. But with so many options available, where should you turn to get the perfect logo for your brand? Let's explore…